Website Design
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Client Profile 

Ecosummer Expeditions

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Ecosummer Expeditions is a world class operator of outdoor adventure vacations that include ocean kayaking, eco-tourism, wilderness tours, sailing, canoeing, and marine science throughout the world.

 



Website Design

A website is more than just a collection of text and graphics on a computer screen; it is an avenue of communication between you and your customers. Professional website design creates a positive online experience for your customer, while communicating the desired message in an efficient manner.

The ultimate goal in designing a website is to produce results, whether in sales or the distribution of information. In order to produce results, there are certain rules that need to be followed. On the internet, perception is everything. In many cases, your website may be the first impression of your company - creating a proper representation of your company is very important! However, just as important is the functionality of your website. It needs to be easy to use, quick to load, provide valid information, work on all of the popular browsers and be EASY TO FIND. We take all these factors into consideration while designing any website.

InControl Solutions understands the unique challenges that businesses face. We know it is essential that a website add value to your business. As a result, we have developed our own system: WebmasterCMS to empower you to create a web presence that will give you the competitive edge your business needs in the increasingly competitive online marketplace.

Our focus for all our designs is to make the site as clean as possible, allowing the viewer to quickly locate the information they are looking for, within an attractive simple-to-use interface. All navigation systems are clear and intuitive, and no information should be more than 3 clicks away.

Our standard approach is to work with the client to better understand the intended audience and their vision of the site. We then present a few different design/structure compositions that we feel reflect those needs. Based on the feedback received at this stage, we will prepare a final design for approval, continually seeking client feedback throughout the process.

An online client approval/feedback website is set up to streamline this collaborative work flow process.

Technology

We offer the latest technologies, design skills, and value-added services to our clients. We specialize in staying at the front line of programming and development by studying the latest technologies before they hit the mainstream so we can offer them to our clients immediately to keep them ahead of their competition. All of our site designs and all code generated by WebmasterCMS is valid HTML4 transitional.

Graphics and Animation

Graphics included in a website should serve a purpose, either to convey information or to make a page more legible. Unnecessary graphics should be avoided, so that download times are minimized. Every site is different, and the intended target market and the goals of your site will determine how, if, and where graphics and animations are used.

Content

Your site is all about content. The style and type of content you are providing drives the design of the site. Working closely with your marketing department, our writers and designers will help refine your content for the web and develop a design strategy that appropriately reflects your company and fits in with your other marketing initiatives.

Navigation

The content of the site should be organized in a logical manner, so that a user can quickly and easily find the information that he or she is looking for. Navigation tools, such as buttons, should be consistent from page to page within the site. WebmasterCMS provides a powerful built-in search feature and dynamically generated site map to further assist visitors in finding the information they need.

Browser Independence / Standards Compliance

InControl Solutions is a strong supporter of Web Standards, and all of our work uses CSS based designs and validates with the W3C validation tools. The site will look good and work well with recent versions of all major browsers across all platforms.

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